Serving the American Academy of Medical
experiencing whirlwind of publicity
new millennium has seen a flurry of media activity surrounding Academy
members. AAMA’s PR firm, Fleishman-Hillard, Inc., plans to continuing
raising public awareness about medical acupuncture by featuring as many
members as possible in newspaper and magazine articles, on radio, TV
and the Internet.
The practice of Mitchell Prywes, MD, was featured as the lead
article in the March issue of Complementary Medicine for Physicians,
a medical newsletter published by WB Saunders. “Pain Management—Integrating
Complementary Therapies Maximizes Long-Term Success” is based on an
interview with Prywes, medical director of The Center for Pain Rehabilitation
in Danbury, CT. The article sites AAMA, its website and the UCLA program.
Dr. Prywes is founder and chair of the Medical Acupuncture Special Interest
Group of the American Academy of Physical Medicine and Rehabilitation.
MARF Director David Diehl, MD, will
be hosting a web chat at drKoop.com this summer. Fleishman-Hillard will
send e-mail announcements. “Is Alternative Medicine Right for You?”
is the teaser getting impulse-buy readers to snatch up the June issue
of Woman’s Day at checkstands across the country. On page 54, they find,
“I Tried Alternative Medicine—Acupuncture: An Ancient Cure for Back
Pain,” a testimony by health journalist Marlene Cimons and her 90-year-old
mother. The feature outlines how acupuncture is being performed by physicians
and how the writer’s $85 treatments were covered by her insurance company.
AAMA’s address, website and 800/521-2262 referral number were listed.
In January, there were 2,236 calls to the referral line; in February,
1,137 calls, and in March, 975 calls.
Susan G. Kaplan, MD, offered her thoughts
on acupuncture stimulating endorphins in a blurb in the March Glamour
magazine entitled, “Could Acupuncture Prick up your Sex Drive?” “Teddy
Bears used as a Form of Therapy” in Tri-Valley Herald profiled
Dr. Mira Kaplan’s book, The Teddy Bear Guide to Self-Healing.
Visit: DrMira.com on the Internet
for more details.
Sheila George, MD, is quoted in an article
in the May 2000 Consumer Reports magazine. The feature is entitled,
“The Mainstreaming of Alternative Medicine.”
Drs. Robert Schulman and Marshall
Sager were interviewed for a piece on “Alternative Medicine—What
Really Works” in the April issue of Reader’s Digest, to discuss
treating headaches with acupuncture. Dr. Schulman also talks about acupuncture
and the UCLA course in “A Hands-on Approach to Musculoskeletal Medicine”
in the April issue of Alternative & Complementary Therapies.
Bryan Frank, MD, hosted the Academy’s
premier web chat on March 1, 2000, at HealthAtoZ.com,
a site dedicated to providing families and individuals with personalized,
interactive information on health and medical issues ranging from preventing
birth defects to weight training techniques since 1995. For one hour,
he answered questions on medical acupuncture (like what “medical” acupuncture
is, how it works, does it hurt and what kinds of conditions it can treat)
in the “Ask the Experts” chat room. Dr. Frank also hosted a national
radio tour in April to bring awareness to the public about acupuncture
as an alternative treatment to allergies.
Dr. Sager hosted the second web chat
in April at HealthAtoZ.com on
treating allergies with medical acupuncture. Participants were again
interested in techniques and uses of medical acupuncture. In another
Internet opportunity, Dr. Sager was quoted in a Healthshop.com
story on treating infertility with medical acupuncture. Finally, Dr.
Sager will also be hosting a month-long message board on iVillage.com’s
health site, allHealth.com, this
summer. Be on the lookout for Dr. Sager and information on AAMA on this
popular women’s website.
AAMA’s website (medicalacupuncture.org)
saw 30,012 visits in April (up from 25,767 in February and 27,898 in
January). The website was visited by 101 members (down from 141 in February
and 140 in January) who viewed these top 10 pages:
What’s This Acupuncture About? (2,357),
online journal (920),
Dr. Helms’ article (953),
Research Index (730),
and News (693).
Margaret Mullins, MD, was lauded in
her hometown paper, The Capital, in Annapolis, MD, for coauthoring
a chapter on acupuncture published in the recently released book, Clinician’s
Complete Reference to Complementary & Alternative Medicine.
Drs. Reid Kavief and Alison Lee
were mentioned in Crain's Detroit Business. The article, which unfortunately
contained some factual errors, was about the preferential development
by practitioners of alternative medicine unassociated with hospitals.
Other newsmakers: Drs. Edward Garbacz
and Truett Bridges were interviewed for an article in Atlanta
Journal Constitution on treating allergies. Nader Soliman, MD,
was interviewed for a piece on treating osteoarthritis in Washington
Post’s Health section. Geoffrey Gustavsen, MD, appeared on
KTVK-TV 3 in Phoenix to discuss allergies. Noel Nowicki, MD,
was interviewed for a story on allergies in New Jersey Star Ledger.
To be profiled in the media (or if you already
have been), call Lisa Duszak at Fleishman-Hillard (202/828-8830 or email@example.com).
Robert S. Mindell, MD, who has been secretary-treasurer
since Chapter inception, has resigned and closed his medical practice.
He’s taking a financial advisor position with Smith-Barney. The Chapter
is currently reviewing the effectiveness of its Yellow Pages ad and
its distribution of 400 brochures at a recent Health Expo. Legislation,
CME, office medical records and referral sources are other topics being
tackled. A one-hour session of Tai Chi is now being offered before meetings
(similar to the Symposium). Congratulations to Chapter member Abraham
Kuruvilla, MD, who won second place in the MARF-Seirin Research Contest
for his data from 86 consecutive patients treated for back pain at Arizona
Center for Health and Medicine. Four Chapter members attended AAMA’s
In March, the Rocky Mountain Chapter elected
officers for the coming year: President Alice Brunecky, MD, Secretary
Craig Anderson, MD and Treasurer Karen E. Steinberg, MD. President-elect
is pending and could be decided at the next meeting June 15. Case presentations
and journal club were suggested to educate and stimulate interest in
Chapter meetings. Dr. Brunecky mailed the recently established Chapter
newsletter to members. The most important issue proposed is an idea
to organize a one- or two-day fall CME seminar in Colorado. The president
will be recruiting speakers.
The Maryland Chapter will offer “Five Elements
Acupuncture: Diagnosis and Treatment” by Glenn S. Rothfeld, MD, Nov.
11-12, 2000 at the BWI Holiday Inn next to Baltimore Washington International
Airport in Baltimore. To register, call Nader Soliman, MD (301/251-2335).
The Chapter’s next educational meeting will
be June 20, 2000, “The Use of Microcurrent Electrical Stimulation in
Acupuncture.” Membership is open to all interested physicians. For information,
call Chapter President Dr. Soliman (301/251-2335).
Despite a severe snowstorm, many physicians
attended the Jan. 20 Chapter meeting. Forty-five had RSVP’d, which represents
a nine-fold increase in interest over previous years. Almost 50% of
the 127 New Jersey doctors who practice acupuncture would have attended
except for the blizzard.
Election results: President Robert Dennis,
MD, Vice President Maria Choy-Kwong, MD, Secretary Noel Nowicki, MD
and Treasurer Allison Averill, MD. The May 11 meeting was “Acupuncture
Reimbursement and Compliance.” The Chapter of 25 members recently published
its third newsletter and is building a website.
NJ, Maryland and Pennsylvania Chapters
are cosponsoring, “Seminar in TCM: Longevity and Medical Qigong,” with
Anita Cignolini, MD, 9:30 am to 5 pm June 3 in Brynmawr, PA ($175 for
members, $200 for nonmembers). For information on Dr. Cignolini’s courses,
contact Sharon Kadel (503/378-1561, firstname.lastname@example.org).
The Chapter’s mission is FEAT: To provide a Forum, to Educate the public
and physicians, to provide Advice and to Treat patients with the best
of both worlds.
Hand Acupuncture course set
A clinical intensive weekend on Korean Hand Acupuncture with Roberto
Jodorkovsky, MD, has been scheduled for June 24-25, 2000 at BWI Airport
Marriott in Baltimore, MD, sponsored by Maricopa Integrated Health System
The first day will be devoted to the first
level of treatment, Correspondence Therapy, learning the body-hand,
body relationships, meridians, key points and therapeutic tools. The
second day will focus on learning the constitutional diagnosis, using
pulse and abdominal diagnosis to balance internal organs. The Five Elements
pattern will be used.
Designed for physicians with 200 or more hours
of formal training in medical acupuncture, this course offers 15 hours
of category 1 CME. Lectures will join clinical demonstrations and hands-on
teaching. Don’t delay in registering, as attendance is limited to 30
participants. Registration cost increases after June 2. Complete information,
including a registration form, was mailed to all members. If you need
another copy faxed to you, call AAMA (323/937-5514).
Information on hotel reservations (which need
to be made by June 2 to get the Academy rate) is listed in the Events/CME Database.