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February 2002
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SYMPOSIUM RIGHT AROUND THE CORNER
It's almost time for AAMA's 14th Annual Symposium, "Medical Acupuncture: Embracing Science and Tradition," in Los Angeles April 19-21, with opportunities that medical acupuncturists will only find here. And if you haven't yet booked your room, March 28 is the cutoff to get the Academy discounted rate at the Millennium Biltmore Hotel.
Four concurrent Pre-Symposium workshops will be offered on April 18. They include: Introduction to Medical Acupuncture (Joseph Helms, MD, on French Energetics and Anita Cignolini, MD, on TCM); Neurophysiology and Evaluation of Pain (Joseph Wong, MD); Introduction to Scalp Acupuncture (Toshikatsu Yamamoto, MD, PhD), and TCM (Francisco Lozano, MD).
The Symposium, which follows on April 19-21, will feature international speakers Joseph Wong, MD, of Toronto, Ontario, Canada; Toshikatsu Yamamoto, MD, PhD, of Miyazaki, Japan, and Dr. Francisco Lozano of Mexico City, Mexico: Each of these three international guests has been a long-standing friend of the Academy. These presenters join an impressive faculty, which promise to make this 14th Annual Symposium in Los Angeles one of the best Academy conferences to date.
REVIEW COURSE & ABMA EXAM
The Medical Acupuncture Review Course will be April 16-17, 2002, followed by the American Board of Medical Acupuncture Certification Exam on April 22, 2002, both at Millennium Biltmore Hotel, 506 S. Grand Ave., Los Angeles.
AAMA has obtained special room rates at the Millennium Biltmore Hotel: Deluxe $150 single/$170 double and Club $180 single/$199 double. To get these rates, book your reservation at 213/624-1011 by March 28. You can view this spectacular hotel online at: www.millennium-hotels.com (choose The Americas on the map and then select Los Angeles, CA from the pull-down menu).
A Symposium brochure and registration card have been mailed to members as well as posted here. The mailing and website have details on the faculty, course offerings and more.
Grab this opportunity to visit sunny Southern California for AAMA's 14th Annual Symposium in April.
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AAMA PRESIDENT LISTS REASONS WHY YOU SHOULD NOT MISS SYMPOSIUM
By Marshall H. Sager, DO, DABMA
PRESIDENT, AAMA
Our 14th annual AAMA Symposium, "Medical Acupuncture: Embracing Science and Tradition," in Los Angeles is almost upon us.
I'm very excited about April in Los Angeles. The Symposium Committee has worked incredibly hard to bring you programs and opportunities that will benefit you for years to come. I'm positive that it will be our best Symposium to date.
If you still have questions, allow me to give you THREE irrefutable reasons why you should attend:
- The first reason is education. I doubt that, aside from future Symposia, you will ever attend or have the opportunity to attend workshops conducted by such internationally eminent physician acupuncturists as Drs. Joseph Wong and Toshikatsu Yamamoto, as well as experts in such varied paradigms as TCM, Energetics and Auricular Therapy. The educational programs will be stimulating, enriching and practice expanding. The difficulty will be in deciding which class to attend.
- The second reason is camaraderie. All AAMA members share a passion for our practice, a love of medicine and a deep desire to help and to heal. To have the opportunity to spend time with old friends and make new acquaintances of similar-minded practitioners is an opportunity you should not miss.
- The third reason is to show your support for YOUR Academy. Throughout the year, AAMA and its volunteers expend considerable time and effort promoting, advancing and protecting physician acupuncture practice rights in America. Your Academy is always there for you - show your continued support by attending the Symposium.
So, to those already registered or planning to attend - Welcome! I look forward to seeing you in LA. To those who have prior engagements or for some other reason, cannot make the trip - maybe next year. I hope to meet you soon. To those who are on the fence, not sure or otherwise still deciding whether or not to make the commitment to be with us in Los Angeles April 18-21, join us. You DO NOT want to miss this opportunity!
I'm looking forward to making Los Angeles 2002 the best Symposium ever. See you soon!
(Dr. Sager's profiles of AAMA committees will continue in the next newsletter.)
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MARKETING YOUR PRACTICE: FREE SPECIAL SEMINAR OFFERED AT SYMPOSIUM
Complementary and alternative medicine is capturing an increasing portion of the healthcare market in America - and more of the headlines. Learn how to build your business by positioning yourself in the growing market of alternative medicine through public relations.
At AAMA's 14th Annual Symposium, a two-hour special session will be offered on this subject Thursday night, April 18. It will be led by representatives of Tierney Strategic Communications, a national, full-service marketing firm based in Philadelphia, offering advertising, public relations, interactive and direct marketing solutions. The firm's clients come from industries such as environmental science, high tech, utilities, restaurants and other areas. The Tierney team will provide strategies for raising your profile in the community and bringing patients in the door through effective communications.
AAMA members will learn how to set goals for a communications program within their overall business plan. They will also learn how to identify prospective patients and how to educate them about the benefits of this unique CAM approach.
Part of the session will include media training tips in which presenters will draw on their experience working with national and local media. They will introduce strategies for establishing relationships with editors and reporters, generating interest in a story idea, and getting your message across in radio, television and newspaper interviews.
The session will also cover ways that Academy members can use public educational programs and speaking appearances to enhance their profile in the community and increase public awareness of their unique services.
Finally, the session will address ways of enhancing member physicians' standing within traditional medical circles to educate fellow healthcare practitioners about their services, thereby increasing patient referrals.
Members will not want to miss out on this first-of-a-kind Academy workshop intended to directly assist them with marketing and promoting their practice to the public and the medical profession. Whether they're an old hand or someone just starting to incorporate medical acupuncture into their practice, members will receive tips that they can put into practice as soon as they return to the office.
This is a free workshop provided as a member service 7-9 pm on April 18. No advanced registration is required. Further details on this valuable opportunity to learn more about marketing your practice is provided here. and in the registration confirmation package mailed to each registered delegate.
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